Category Insights
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Category Insights

Frozen Breakfast

Ready to heat up the freezer aisle? Gain more loyal consumers and make your frozen breakfast a must-have meal with these Insights.
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Plan Ahead

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Frozen breakfast purchases are highly planned with most consumers sticking to their favorite brands.
Brands should interact with consumers before a grocery trip to get their name on the shopping list.
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Older shoppers do more pantry stocking
Older shoppers know what they want
Older shoppers are more likely to check newspapers/circulars
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Get Friendly With Mass Merchandisers

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Focus promotional efforts on Mass Merchandising channels to build loyalty among primary shoppers.
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Younger shoppers are more likely to shop at Mass Merch
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Invest in Eye-Catching Content

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In-store signage and deals, especially on weekends, can help drive incremental purchases.
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Younger shoppers are more likely to look for deals while shopping
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Make Bulk Purchases Attractive

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Frozen breakfast is consumed frequently; reward consumers with deals on multiples to build brand loyalty.
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