Category Insights
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Category Insights

Hard Seltzer

If you want to be known as the best Hard Seltzer out there, you need to connect with consumers. Get your brand listed as one of the best tasting, must-have purchases with these Insights.
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Plan Ahead

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Hard seltzer purchases are highly planned with most consumers sticking to their favorite brands.
Brands should interact with consumers before a grocery trip to get their name on the shopping list.
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More women buy as a special treat for themselves
More older shoppers know what they want before their trip
Women do more trip preparation than men
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Get Friendly With Grocery Stores

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Focus on grocery channel promotional efforts to build loyalty among primary shoppers.
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Women are more likely than men to buy at grocery or mass merch
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Invest in Eye-Catching Content

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In-store signage and deals, especially on weekends, can help drive incremental purchases.
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Younger shoppers are more likely to look for deals while shopping
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Make Bulk Purchases Attractive

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Hard Seltzer is consumed frequently; reward consumers with deals on multiples to build brand loyalty.
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