Category Insights
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Category Insights

Laundry Detergent

Consumers want to clean the smart way, with healthy, effective, top rated detergents. Get your brand in their carts with these Insights!
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Plan Ahead

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Laundry Detergent purchases are highly planned with most consumers sticking to their favorite brands.
Brands should interact with consumers before a grocery trip to get their name on the shopping list.
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Older shoppers do more pantry stocking
Older shoppers are more apt to know brand, form & size they want before entering the store
Younger shoppers seek online deals; older shoppers apt to read store circular, newspaper ads
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Get Friendly With Mass Merchandisers

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Focus promotional efforts on Mass Merchandising channels to build loyalty among primary shoppers.
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Younger shoppers are more likely to shop at Mass Merch
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Invest in Eye-Catching Content

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In-store signage and deals, especially on weekends, can help drive incremental purchases.
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Younger shoppers are more likely to look for deals while shopping
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Make Bulk Purchases Attractive

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Detergent is consumed frequently; reward consumers with deals on multiples to build brand loyalty.
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