Category Insights
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Category Insights

Soda

Sales are up and popular soda brands are filling the shelves. Make your brand stand out as the best soft drink around and see it fly off shelves and into homes.
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Plan Ahead

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Soda purchases are highly planned with most consumers sticking to their favorite brands.
Brands should interact with consumers before a grocery trip to get their name on the shopping list.
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Older shoppers do more pantry stocking
Older shoppers more likely to know what they want before shopping
More women check their shopping list and ask others
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Get Friendly With Grocery Stores

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Focus on grocery channel promotional efforts to build loyalty among primary shoppers.
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Older shoppers more likely to buy at grocery stores
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Invest in Eye-Catching Content

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In-store signage and deals, especially on weekends, can help drive incremental purchases.
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Younger shoppers are more likely to look for deals while shopping
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Make Bulk Purchases Attractive

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Soda is consumed frequently; reward consumers with deals on multiples to build brand loyalty.
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Gears Gears